What the audit covers
Campaign structure
Search campaigns, ad groups and budgets checked against your products and categories.
Google Ads Audit
Free Audit.
For online stores selling in the US. With read-only account access, I review your Search campaigns when present, existing store pages and purchase tracking. I email my findings and whether Search management is a fit for your store.
Book a callWhat the audit covers
What the audit covers
Search terms
Available search terms checked for product relevance and attributed purchases, with brand and non-brand searches reviewed separately.
What the audit covers
Bidding
Bid strategy checked against the purchase and order value data it depends on.
What the audit covers
Ads and assets
Search ads and sitelinks checked against your products, offers and availability.
What the audit covers
Existing store pages
Product and category pages reviewed for search relevance and a clear path to purchase.
What the audit covers
Purchase tracking
Purchase goals, order values and duplicate events checked against the order records you provide.
- How it works03 steps
How it works.
From the first review to ongoing work
- How it works
Audit
I review your Google Ads account, product pages and purchase tracking with read-only account access, then email the findings and whether Search management is a fit.
- How it works
Plan
We agree on the products, markets, Search campaign scope and how performance will be measured before management starts.
- How it works
Run
I manage your Search campaigns and send a monthly report on spend, tracked purchases and revenue, with the next month's plan.
Common questions
Pricing
The audit is free. Management starts from $5,000 a month or 10% of managed ad spend, whichever is higher. The first month of management is free. We sign terms covering its scope and dates before work starts, with no commitment to paid management. Paid management starts only if you choose to continue and sign the paid terms, from $5,000 a month or 10% of managed ad spend, whichever is higher. It then renews monthly and can be ended with 30 days' written notice. Google bills ad spend separately throughout.
Is the audit free?
Yes. There is no charge and no commitment to management.
What does a Google Ads audit check?
Search campaign structure, search terms, bidding, ads, existing store pages and purchase tracking. I review how spend relates to attributed orders and order value.
What if I only run Shopping or Performance Max?
The review can assess whether adding Search is a fit for your store. It does not include auditing or managing Shopping or Performance Max. Existing Search campaigns are not required to ask for a review.
What do you need from me?
Your store URL and Google Ads customer ID if available. For a Search audit, I request read-only access through Google Ads and relevant order records to check purchase tracking.
Will you change anything in my account?
No. The audit is read-only. Changes only start after you and I agree on the work.
What do I get back?
An email with my findings about your account, landing pages and tracking, and the changes I recommend.
How does the free first month work?
The first month of management is free. We sign terms covering its scope and dates before work starts, with no commitment to paid management. Paid management starts only if you choose to continue and sign the paid terms, from $5,000 a month or 10% of managed ad spend, whichever is higher. It then renews monthly and can be ended with 30 days' written notice. Google bills ad spend separately throughout.
When do I pay for management?
Nothing is payable on signing. The first management invoice follows your first completed paid month, and later invoices follow each completed month. Invoices are due when issued. Management work stops if payment remains outstanding seven business days after the invoice date. Paid management renews monthly with 30 days' written notice to end it. Payment is by invoice with no automatic charges.
Get in touch.
The Google Ads audit is free and read-only. I review your account, product pages and purchase tracking to assess whether Search management is a fit, then email the findings.
Request an audit
Share your store URL and Google Ads customer ID if available. The ID does not grant access. I request read-only access through Google Ads. My management scope is Search only.