What tracking includes
Purchase events
Purchase events checked against completed orders, with setup changes agreed around your store's supported tracking options.
Google Ads Conversion Tracking
Tracked Sales.
For online stores selling in the US through Google Search campaigns. I check purchase tracking and order value against your store's order records so campaign decisions use sales data. The setup depends on your store platform and the access it provides.
Book a callWhat tracking includes
What tracking includes
Order value
Reported purchase values and currency checked against order records, including how discounts, tax and shipping are counted.
What tracking includes
Duplicate checks
Transaction IDs and event sources reviewed to find orders counted more than once.
What tracking includes
Conversion goals
Campaign goals reviewed so page views, cart additions and checkout starts are not counted as purchases.
What tracking includes
Order reconciliation
Tracked purchases compared with your store's order records. Differences and limits in attribution explained in reporting.
What tracking includes
Enhanced conversions
Enhanced conversions configured where your data collection and consent setup support them.
- How it works03 steps
How it works.
From the first review to ongoing work
- How it works
Audit
I review your Google Ads account, product pages and purchase tracking with read-only account access, then email the findings and whether Search management is a fit.
- How it works
Plan
We agree on the products, markets, Search campaign scope and how performance will be measured before management starts.
- How it works
Run
I manage your Search campaigns and send a monthly report on spend, tracked purchases and revenue, with the next month's plan.
Common questions
Pricing
Included in Google Ads management. From $5,000 a month or 10% of managed ad spend, whichever is higher. The first month of management is free. We sign terms covering its scope and dates before work starts, with no commitment to paid management. Paid management starts only if you choose to continue and sign the paid terms, from $5,000 a month or 10% of managed ad spend, whichever is higher. It then renews monthly and can be ended with 30 days' written notice. Google bills ad spend separately throughout.
What should an online store track as a conversion?
Completed purchases and their order value. Cart additions and checkout starts can help diagnose problems, but they are not sales.
Will every order match Google Ads reporting?
No. I compare the available purchase data with store order records and explain discrepancies. Not every purchase can be attributed to an ad click.
Does return on ad spend tell me my profit?
No. It compares attributed revenue with ad spend. Product costs, returns, payment fees, management fees and other expenses also affect profit.
Does this work with my store platform?
I review your platform, checkout and existing tracking before agreeing on changes. Tracking access varies by platform and plan. Custom store or checkout development is outside Google Ads management.
What access do you need?
Google Ads, your existing analytics and tracking setup, and relevant order records. Any store access needed for changes is agreed after the review.
Does management include Shopping or Performance Max?
No. This tracking work supports Google Search management. I do not manage Shopping or Performance Max campaigns.
How does the free first month work?
The first month of management is free. We sign terms covering its scope and dates before work starts, with no commitment to paid management. Paid management starts only if you choose to continue and sign the paid terms, from $5,000 a month or 10% of managed ad spend, whichever is higher. It then renews monthly and can be ended with 30 days' written notice. Google bills ad spend separately throughout.
When do I pay for management?
Nothing is payable on signing. The first management invoice follows your first completed paid month, and later invoices follow each completed month. Invoices are due when issued. Management work stops if payment remains outstanding seven business days after the invoice date. Paid management renews monthly with 30 days' written notice to end it. Payment is by invoice with no automatic charges.
Get in touch.
The Google Ads audit is free and read-only. I review your account, product pages and purchase tracking to assess whether Search management is a fit, then email the findings.
Request an audit
Share your store URL and Google Ads customer ID if available. The ID does not grant access. I request read-only access through Google Ads. My management scope is Search only.