White label local SEO
You sell the local SEO. I build the pages it runs on.
Every city and every operator your client needs covered, generated from verified data, shipped under your name. Not forty hand-written city pages that took a quarter. Thousands, each one carrying records that exist for that location and nowhere else.
The problem
Local SEO dies at the page layer
The strategy is fine. The client has four hundred service areas. Someone then has to produce four hundred pages that are not the same paragraph with the city name swapped.
So the agency ships forty, calls it a pilot, and the rest never happens. Or it ships all four hundred as one template with a variable in it, which is worse. Thin duplicated city pages index badly, age badly, and sit on the client’s domain as a liability you have to explain later.
The bottleneck was never the strategy. It is that nobody has the data or the engineering to make four hundred pages that each deserve to exist.
What gets built
Local SEO landing pages, generated from data rather than templates
City
One per city with enough operators to justify it. Live count, the operators themselves, and the nearest alternatives when the count is thin.
Region and state
Roll-ups carrying the cities beneath them and the totals for the whole area. These are what the city pages link up into.
Operator
One per record. Address, coordinates, whatever fields the source actually publishes, and the cities it serves.
Service by city
What the client sells crossed against where they sell it, generated only for the combinations the data supports.
The rule
A page generates only when it has something on it that cannot be written from a template.
Live operator count for that location, the named operators themselves, addresses, geocoded coordinates, distances to the nearest alternatives. If a city has nothing behind it, no page is made for it. An empty page costs the domain more than a missing one does.
Also shipped
- Internal linking generated from geography, not hand-built
- Geo search across the full record set
- Sharded sitemap, IndexNow on publish
- Schema markup per page type
- Repo and database transfer at handoff
Where the pages come from
The data is the build
Government registries, licensing boards, open data portals and public aggregators, depending on the vertical. Multi-source acquisition, reconciliation, deduplication and geocoding into one schema that every page type reads from.
Sources are named and documented before anything is built. If the data for a vertical does not exist in usable form, you hear it on the call rather than in week three.
Before any of it
How much of the map is actually covered
A couple of days. No charge, nothing owed after it.
Name the vertical and the metros. You get the record count per state, how many cities clear the threshold to earn a page of their own, and where the source thins out to nothing. Local builds fail on coverage rather than on volume, so this is the number worth knowing before anyone signs anything. If half the map is empty I will tell you, and there is nothing to sell you.
Outsource local SEO
Your name is the only one on it
The generated pages ship with your markup, your analytics and your footer. Nothing in the output names me, and there is no attribution link buried in a template that surfaces two years later when someone runs the client’s backlink profile.
While we are engaged I do not take direct work in your client’s vertical or in their metros. That matters more in local than anywhere else, because two builds in the same category and the same cities are competing whether anyone intended it or not.
NDA and non-solicit signed before the scope call if you want them first.
What I do not do
- Google Business Profile management
- Citation building and NAP cleanup
- Review acquisition
- Link building of any kind
- Reporting dashboards
Those are the campaign, and the campaign is yours. I build the asset it points at.
Pricing
Fixed scope, fixed price
A local build is priced on coverage, not on hours. Static from $5,000 for one vertical at national coverage, Core $12,000 to 5,000 pages with geo search, Full $22,000 to 25,000 pages on a multi-source pipeline. You know the number before anyone starts and no invoice ever precedes the work it covers.
Agencies running local builds continuously rather than one at a time take capacity instead, at $8,000 a month. Where the pages are already live and the job is keeping them current, the retainer starts at $3,500 a month and covers refresh cycles, new metros and new page types as the client expands.
FAQ
Questions agencies ask
What does white label local SEO mean here exactly?
I build the page layer and nothing else. You keep the strategy, the client relationship and the reporting. My name is not on the work, in the codebase, or in the footer. If your client asks who built it, the answer is you.
How many local SEO landing pages can you generate?
Static covers one vertical at national coverage. Core is up to 5,000 pages. Full is up to 25,000 with a multi-source pipeline. The ceiling is the data, not the generation.
Is this the same as outsourcing local SEO to another agency?
No. An outsourced local SEO team runs the campaign. I ship an asset and leave. You are buying engineering capacity, not a second agency with its own opinions about your client.
What stops these from being thin city pages?
A page generates only when it has records that exist for that location and nowhere else. Live operator count, the named operators, addresses, geocoded coordinates, distances. If a city has nothing behind it, no page is made for it.
Do you touch Google Business Profiles or citations?
No. I do not manage listings, build citations, chase reviews or acquire links. Those are yours. I build the pages the campaign points at.
Where does the data come from for a local build?
Depends on the vertical. Licensing boards and state registries for regulated trades, open data portals and public aggregators elsewhere. For local work the geocoding matters more than the source, because a record with no usable coordinates cannot be placed on a city page at all, and raw sources are far messier on address than they are on name.
What if my client is one location rather than four hundred?
Then this is the wrong purchase and I will say so on the call. It pays for itself at scale. A single-location client needs four good pages written by hand, not an engine.
Who owns it at the end?
Your client does, at handoff. That includes the reconciled and geocoded dataset, not only the templates that render it. Most agencies care about that half more, because the pages could be rebuilt in a week and the data could not.
Next step
Name the vertical and the geography
Thirty minutes. You describe the client and the coverage they need. I tell you whether the data supports it, roughly how many pages it makes, and what it costs. If it does not work, you find that out for free.